Rakhi, also known as Raksha Bandhan, is an annual ritual that is celebrated in South Asia, especially in India. It involves tying a thread on the wrist as that symbolizes protection. On Raksha Bandhan, brothers promise to protect their sisters from any harm and make their lives secure.   

It is rare to find a bond as close as that shared by siblings. It’s not easy to grow up with another person and it’s only natural that disagreements will arise. Over time, the siblings’ relationship changes as fights give way to conversations and turn into friendship. No matter how many friends you have, your sibling will always be the one who knows your secrets and will always be rooting for you. Siblings are like honey and vinegar: you can’t live with them or without them.  

In celebration of Rakshabandhan, we present to you 4 sibling duos who are taking the business world by a dual storm. Together, the duos are not only doing great in their own business but also keeping each other safe during hard times. 

Timios 

The duo Aswani and his sister, Hima Bindu (also a parent), started their own brand Timios that sells a variety of snacks that are healthy for kids, priced between Rs 20 and Rs 320. Together, they have been on a journey to offer age-appropriate healthy snacks to children since 2016. The idea was to solve every parent’s problem – providing children with healthy, fresh snacks without preservatives. The COVID-19 pandemic caused Timios demand to grow as more kids stayed home and completed their education online. 

Suta 

‘Suta’ is the confluence of two sisters, Sujata and Taniya – the former having the brain and the latter having the heart. Suta, a portmanteau (a blend of two or more words) word that combines both their names, started out as a passion and love for textiles among Bengali sisters in 2016. The duo left their well-paying job and worked hard to bring out the best sarees, dresses, and blouses that had a ‘loved’ touch. Suta has grown by leaps and bounds since this beautiful symphony of their energies came together. In the past five years, Suta has become more than just a business for the sisters. 

Veetaday 

As opposed to joining their father’s business, Raghav and Arjun Agarwal decided to start their own cookie brand and launched Veetaday in 2014 by using their personal savings. Due to their premium cookies falling short of sales expectations, they began to offer rusks (milk toasts) alongside cookies. The Veetaday brand, after initially failing with its cookies, has become a popular brand of rusk in Indian states. With more than 350 employees, Veetaday today produces one of the finest loaves of bread, buns, rusks, and biscuits in the country. For the brothers, it was a fitting closure to their life journey because, although they chose not to join their father’s rusk business, they eventually discovered their calling in making them.  

Imarticus Learning 

Imarticus Learning is a leading ed-tech company in the field of financial and analytics-centric professional education founded by sister-brother duo Sonya Hooja and Nikhil Barshikar. The duo started the venture from Andheri, Mumbai in 2012 at a time when online learning was not as popular in India. They have always worked hard to create a large-scale impact in the skill training industry. Imarticus Learning was launched to address the gap between industry and education. With more than 30,000 graduates worldwide, it is well established in cities like Mumbai, Delhi, Hyderabad, Bangalore, Chennai, and Pune and is targeting global markets such as Dubai, Southeast Asia, and Africa.